Business Essentials for Strategic Communicators: Creating Shared Value for the Organization and its Stakeholders PDF
by M. Ragas : Business Essentials for Strategic Communicators: Creating Shared Value for the Organization and its Stakeholders
ISBN : #1137387734 | Date : 2014-12-17
Description :
PDF-215a4 | The rise of digital media and the public’s demand for transparency has elevated the importance of communication for every business. To have a voice or seat at the table and maximize their full value, a strategic communicator must be able to speak the language and understand business goals, issues, and trends. The challenge is that many communicators don’t hold an MBA and didn’t study business in c… Business Essentials for Strategic Communicators: Creating Shared Value for the Organization and its Stakeholders
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Business Essentials for Strategic Communicators: Creating Shared Value for the Organization and its Stakeholders by by M. Ragas
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