by Berky Novia : Integrated Marketing Communications Strategy

ISBN : #1544100078 | Date : 2017-02-24

Description :

PDF-fc111 | This book is divided into six chapters. Firstly, the book starts with chapters one and two, in which the preliminary information on the discussed theme, purpose, objective, and subject definition of the book are introduced. Next, related theoretical framework is presented in chapter three. In this chapter, the integrated marketing communications planning process is discussed in detail. Following t… Integrated Marketing Communications Strategy

Integrated Marketing Communications Strategy by by Berky Novia

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