by Stefan Engeseth : ONE: A Consumer Revolution for Business

ISBN : #1904879365 | Date : 2005-11-01

Description :

PDF-88635 | Companies now operate in an environment in which the consumer is more powerful than ever, and this manual for change demonstrates how managers and entrepreneurs can make this new-found consumer power work for them. Proposing to close the gap between what customers want and what companies promise, this argues that impersonal environments must change to foster interaction and that consumers must be … ONE: A Consumer Revolution for Business

ONE: A Consumer Revolution for Business by by Stefan Engeseth

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