by Pankaj Ghemawat : Redefining Global Strategy: Crossing Borders in a World Where Differences Still Matter

ISBN : #1591398665 | Date : 2007-09-27

Description :

PDF-01c0d | Why do so many global strategies fail—despite companies’ powerful brands and other border-crossing advantages? Seduced by market size, the illusion of a borderless, “flat” world, and the allure of similarities, firms launch one-size-fits-all strategies.But cross-border differences are larger than we often assume, explains Pankaj Ghemawat in Redefining Global Strategy. Most economic activityÂ… Redefining Global Strategy: Crossing Borders in a World Where Differences Still Matter

Redefining Global Strategy: Crossing Borders in a World Where Differences Still Matter by by Pankaj Ghemawat

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