by Kieran Knights : Strategic Planning in Public Relations (Thorogood Professional Insights series)

ISBN : #1854182250 | Date : 2003-11-01

Description :

PDF-8339e | Strategic planning is a fresh approach to PR. An approach that is fact-based and scientific, clearly presenting the arguments for a campaign proposal backed with evidence.This essential Report provides an introduction to the ‘new’ topic of strategic planning in public relations. The aim is to provide you with valuable tips and techniques to improve your PR and campaign planning…. Strategic Planning in Public Relations (Thorogood Professional Insights series)

Strategic Planning in Public Relations (Thorogood Professional Insights series) by by Kieran Knights

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