by Anita Elberse : Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment

ISBN : #0805094334 | Date : 2013-10-15

Description :

PDF-2abb0 | Why the future of popular culture will revolve around ever bigger bets on entertainment products, by one of Harvard Business School’s most popular professorsWhat’s behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL―along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, p… Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment

Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment by by Anita Elberse

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