Carlos Tavares, CEO of Sellantis: “We are becoming a technological automotive company

Carlos Tavares, CEO of Stellantis (a group born a year ago from the merger between PSA and Fiat-Chrysler), arrived on Wednesday 5 January at CES in Las Vegas, the world high-tech show, to announce a great partnership with Amazonas. . He gave Le Monde an interview on the technological breakthrough of his he company.

You weren’t at the Munich Auto Show in September 2021, you were at CES in Las Vegas. How come?

It is clear that in the development of companies like ours, the technological dimension is now greater.

The evolution of regulations, the evolution of uses means that if we do not put technology first among our priorities, we are marginalized. The presence at CES of Stellantis, very clear, very visible, was maintained despite the abandonment of some of our competitors.

This reflects the fact that we are becoming an automotive technology company – that is, it puts technology at the top of its priorities. And that’s a wish expressed by our own employees of the 35-45-year-old generation, who tell us that we need to tackle this high-tech shift faster and harder.

What does the collaboration with Amazon offer you?

In fact, there are four associations. We first bought a fairly standard cloud service, with data storage and processing. Then, as part of the joint venture created with the Taiwanese FoxConn [called Mobile Drive], aimed at making a qualitative leap in the “infotainment” [information, communication and entertainment on board] of the Stellantis brands, we used Amazon for the part operating system.

Third element: we have decided, in a company that employs 30,000 engineers, to create a software university. There we will train 1,000 people a year; traditional engineers in our industry who will voluntarily become IT specialists who will have followed a highly specialized course. Amazon will help us train them.

What’s encouraging is that right now we have an absolutely staggering influx of apps from tech companies wanting to join Stellantis. I think Stellantis has imposed the idea that it is a business on the go and that if you come from tech companies, you will not be overwhelmed by red tape, you will be able to express your full potential.

Finally, we will sell ProMaster electric vans [US version of Stellantis largest commercial vehicle in Europe] to Amazon, whose urban delivery features will be developed with them. This will allow us to improve our overall offering of public services. It’s not just selling a bunch of trucks to Amazon that I’m interested in, but improving our offering.

However, we are currently in the top 2 in the world for commercial vehicle sales, very close to number one [Ford]. And our ambition is to overcome it.

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