by A. Jerome Jewler : Creative Strategy in Advertising (with InfoTrac) (Wadsworth Series in Mass Communication and Journalism)

ISBN : #053462510X | Date : 2004-05-04

Description :

PDF-570b8 | CREATIVE STRATEGY IN ADVERTISING provides everything students need to be successful as advertising professionals in today’s fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text moves through the creative process step by step. It focuses first on the creative person, and then on strategy a… Creative Strategy in Advertising (with InfoTrac) (Wadsworth Series in Mass Communication and Journalism)

Creative Strategy in Advertising (with InfoTrac) (Wadsworth Series in Mass Communication and Journalism) by by A. Jerome Jewler

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