by Matthew Dixon : The Effortless Experience: Conquering the New Battleground for Customer Loyalty (Your Coach in a Box)

ISBN : #1469055589 | Date : 2014-03-18

Description :

PDF-e1fa6 | Conventional wisdom holds that to increase loyalty, companies must “delight” customers by exceeding service expectations. Some focus on dazzling them at the cost of neglecting to solve basic service problems-a big strategic mistake. Through extensive research and surveys, the authors have concluded that loyalty has much more to do with how well a company delivers on its basic promises than on how … The Effortless Experience: Conquering the New Battleground for Customer Loyalty (Your Coach in a Box)

The Effortless Experience: Conquering the New Battleground for Customer Loyalty (Your Coach in a Box) by by Matthew Dixon

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