by Bradley Gale : Managing Customer Value: Creating Quality and Service That Customers Can See

ISBN : #0029110459 | Date : 1994-03-28

Description :

PDF-49fb9 | Even today with quality improvement the battle cry of American industry, the quality programs in most companies are limited to “conformance to technical standards,” according to quality expert Bradley Gale. While some have ventured a step farther to measure customer satisfaction, few of them, Gale demonstrates, have attempted to track market-perceived “quality” — how buyers select among competin… Managing Customer Value: Creating Quality and Service That Customers Can See

Managing Customer Value: Creating Quality and Service That Customers Can See by by Bradley Gale

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