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Managing Media Firms and Industries: What’s So Special About Media Management? (Media Business and Innovation) PDF
: Managing Media Firms and Industries: What’s So Special About Media Management? (Media Business and Innovation)
ISBN : #331908514X | Date : 2015-08-20
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PDF-6d01b | This volume provides rich insight into the nature and practice of media management. Contributions assess the degree to which management of media firms requires a unique set of skills, highlighting similarities and differences of media firms compared with other industries in terms of management practices, HR development and operational aspects. Success and limitations of research on media managem… Managing Media Firms and Industries: What’s So Special About Media Management? (Media Business and Innovation)
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