: Marketing in the 21st Century [4 volumes] (Praeger Perspectives) (v. 1-4)

ISBN : #0275992756 | Date : 2007-07-30

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PDF-9336f | Marketing is the crucial connection between company and customer; no enterprise can expect to succeed without a substantial investment in its marketing efforts. Not surprisingly, marketing is one of the core areas of study in the hundreds of business schools and MBA programs around the world, and a vital department of virtually every business. This dynamic set showcases the most current trends, is… Marketing in the 21st Century [4 volumes] (Praeger Perspectives) (v. 1-4)

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