by Kees van der Heijden : Scenarios: The Art of Strategic Conversation

ISBN : #0470023686 | Date : 2005-01-14

Description :

PDF-bbcc3 | Scenario planning allows companies to move away from linear thinking and better understand external change. Eight years (and 30,000 copies) after publication Scenarios is still acknowledged as the definitive work in the field. Now, Kees van der Heijden brings his bestseller up to date, following up on his original case studies and adding significant new material. The Second Edition changes focus s… Scenarios: The Art of Strategic Conversation

Scenarios: The Art of Strategic Conversation by by Kees van der Heijden

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